It is not hard to find resources on how to start a business once you have a great idea. However, it is extremely hard to find resources on how to generate compelling business ideas in the first place. How does innovation happen? Why does it happen? What are the common sources of great ideas? More importantly, how can we use this information to develop great business ideas of our own?
THE INNOVATOR’S SOURCEBOOK was written to provide detailed, actionable answers to these questions. This book is about where to look for the sources of innovation and, for once, how to exploit them.
What is not in the book:
Vague suggestions for being creative
Random idea generators
A rebranding of brainstorming
Claims to a science
Ambiguous implementation steps
"...his fresh, unassuming take on how to think about innovation is worth a look." - Scott Berkun go to reviews