“There are very few books or articles out there on Innovation and the ENTREPRENEUR.  Dan Roberts book captures the spirit of the entrepreneur while explaining where ideas come from in an entrepreneurial (or intrapreneurial) venture – definitely something that would be helpful to today’s budding start-up entrepreneurs and future leaders.”
                                  - Randy Haykin – Founding VP Sales/Marketing at Yahoo;  Founder of Outlook Ventures,
                                    Chief Innovator at Haykin Capital


“The book offers a thorough look into the most important questions that any entrepreneur would face in his or her effort to innovate.  It steers away from the trivial theorems of what innovation is all about and focuses on practical and unavoidable issues when it comes to creating a business.  The reader will find a central core of principles that relate to both the microeconomic scale of any entrepreneurial endeavor, as well as its interfaces with the competitive, and even global, landscape.  Dan has used a very transparent and concise way to address some of the crucial challenges that most of the time we take for granted when we try to differentiate through innovation."
                                  - Stelios Makridis – Executive Partner at Gamory Ltd.