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Table of Contents
Chapter 1:
The Most Basic Answer..................................................1
Chapter 2:
Problem Finding.............................................................7
Chapter 3:
The Mindset..................................................................19
Chapter 4:
Flash in the Pan Innovation..........................................23
Choose Your Own Ending
Chapter 5:
The Origin of Ideas and Creativity................................31
Chapter 6:
The Importance of the Idea..........................................35
Chapter 7:
Focusing the Idea........................................................39
Chapter 8:
Getting to the Core......................................................47
The Sources
New Market Strategies
Chapter 9:
Exploiting Technology................................................55
Chapter 10:
Non-Innovators..........................................................63
Chapter 11:
Combining Alternatives..............................................73
Chapter 12:
International Markets..................................................83
New Process Strategies
Chapter 13:
Reducing Transaction Costs........................................91
Chapter 14:
Support Systems.......................................................101
Chapter 15:
Constraint Innovation...............................................105
Chapter 16:
Waste........................................................................111
New Product Strategies
Chapter 17:
Substitutes...............................................................119
Chapter 18:
Complementary Products..........................................127
Chapter 19:
Product Design..........................................................135
Consumer Based Strategies
Chapter 20:
Consumer Appeal Levels..........................................149
Chapter 21:
Shifting Demographics.............................................159
Chapter 22:
Consumer Targeting................................................165
Chapter 23:
Specialization and Niche Markets.............................173
Chapter 24:
Outsourcing.............................................................179
Chapter 25:
Bases of Competition..............................................187
New Inputs and New Knowledge
Chapter 26:
New Knowledge.......................................................199
Chapter 27:
Part-Time Entrepreneur............................................203
Chapter 28:
Pure Profit Plays and Being Trendy...........................207
Chapter 29:
Base Hit Businesses.................................................211
Chapter 30:
Copy Cats.................................................................215
Recurring Techniques
Chapter 31:
Asking Questions....................................................221
Chapter 32:
Mix and Match..........................................................225
Chapter 33:
Projection.................................................................227
Chapter 34:
What We “Know”......................................................231
Chapter 35:
Motivation...............................................................243
Acknowledgments...................................................247
Index.......................................................................248
About the Author.....................................................255
The Most Basic Answer..................................................1
Chapter 2:
Problem Finding.............................................................7
Chapter 3:
The Mindset..................................................................19
Chapter 4:
Flash in the Pan Innovation..........................................23
Choose Your Own Ending
Chapter 5:
The Origin of Ideas and Creativity................................31
Chapter 6:
The Importance of the Idea..........................................35
Chapter 7:
Focusing the Idea........................................................39
Chapter 8:
Getting to the Core......................................................47
The Sources
New Market Strategies
Chapter 9:
Exploiting Technology................................................55
Chapter 10:
Non-Innovators..........................................................63
Chapter 11:
Combining Alternatives..............................................73
Chapter 12:
International Markets..................................................83
New Process Strategies
Chapter 13:
Reducing Transaction Costs........................................91
Chapter 14:
Support Systems.......................................................101
Chapter 15:
Constraint Innovation...............................................105
Chapter 16:
Waste........................................................................111
New Product Strategies
Chapter 17:
Substitutes...............................................................119
Chapter 18:
Complementary Products..........................................127
Chapter 19:
Product Design..........................................................135
Consumer Based Strategies
Chapter 20:
Consumer Appeal Levels..........................................149
Chapter 21:
Shifting Demographics.............................................159
Chapter 22:
Consumer Targeting................................................165
Chapter 23:
Specialization and Niche Markets.............................173
Chapter 24:
Outsourcing.............................................................179
Chapter 25:
Bases of Competition..............................................187
New Inputs and New Knowledge
Chapter 26:
New Knowledge.......................................................199
Chapter 27:
Part-Time Entrepreneur............................................203
Chapter 28:
Pure Profit Plays and Being Trendy...........................207
Chapter 29:
Base Hit Businesses.................................................211
Chapter 30:
Copy Cats.................................................................215
Recurring Techniques
Chapter 31:
Asking Questions....................................................221
Chapter 32:
Mix and Match..........................................................225
Chapter 33:
Projection.................................................................227
Chapter 34:
What We “Know”......................................................231
Chapter 35:
Motivation...............................................................243
Acknowledgments...................................................247
Index.......................................................................248
About the Author.....................................................255
